Mistakes In PPC Landing Pages To Be Avoided For Better Conversion

In the first part of this article we have discussed some of the common mistakes that you have to avoid in PPC landing page for better conversion. The previous part has covered some important points such as, avoid cluttering in the landing page, avoid multiple calls to action, avoid irrelevant text, avoid irrelevant popups and banners and as such. In continuation of that there are some other common mistakes that you should avoid in the landing page.


Mistakes In PPC Landing Pages To Be Avoided

Landing page is the page where visitors are drawn by clicking an Internet advertisement. Many people makes some common mistakes in their landing pages, which has to be avoided for obtaining better conversion rate. The following are some of them:

• Lengthy buying procedure - You shouldn’t make the buying process difficult for the visitors by making them to go through many steps to purchase the item. It makes your visitors irritated and may result in abandoning their purchase.

• Too wide page layout¬– Some visitors may find it difficult to read when the content is broader than their eye span. You have to make it easy for the visitors in reading the content within less time.

• Typos in the content– Avoid spelling mistakes in the content of your landing page. Typos in the content may reduce the credibility of your website. They may associate with low quality and it conveys incompetence to your website.

• Loading landing pages- While creating a landing page for your PPC campaign, always attempt to do it in such a way that it would be loaded quickly even on low speed Internet connection. A slow loading page irritates the prospective customers and could likely lead the client to abandon the website.

• Unclear conversion path– Your visitors may not read or buy if the navigation options of your landing page are too distracting. Actively focus on eliminating distractions, i.e. pages that are not on the conversion path. Keep the conversion path simple and easy to follow.

The above information outlines some of the common mistakes in creating landing pages. Ensure that you have thought through these points in order to reach your conversion goal targets.

Ten things you need to know about Web Hosting

Web HostingAn internet service provider who has more than one server, on which files are uploaded and can be viewed on the internet, is known as a web host.

Most of the online customers have their own domain name and in order for the domain to be visible online, it has to be configured on Domain Name Servers, which enables rest of the internet to see the domain’s name. It is similar to the telephone directory, the main difference being that it has IP address and a fixed domain name.

Web hosting requires expertise and technical knowledge in several internet procedures and protocols. In case of requirements to run scripts like address books, blog scripts etc, the web hosting server provides support to the users.

Every web hosting account has a control panel. Some of them are good and some bad. Presently, most web hosting companies offer very good control panel services. Control panel has lot of videos which show how to add email addresses, password protection and other things which is needed for the web hosting account.

Web hosting is of several types – free hosting, image hosting, shared hosting, clustered hosting, reseller hosting, virtual private server hosting, dedicated hosting and collocated hosting.

Support for UNIX based web hosts in higher than for Windows based web hosts. UNIX has been around longer than Windows and has been the primary operating system that internet servers have been hosted to. Most internet protocols like IP and TCP were developed on UNIX. Moreover, UNIX servers seem to be more stable than windows servers. In case anyone requires uploading a script written specifically for Windows server; he /she would require a Windows web host to do that.

The main things to look for in a web hosting service is to see that the company is offering a minimum of 500 MB hard drive space, random amount of blah and bandwidth. It is best to ask friends and search online before selecting the best web hosting services. One should look for hosts that have control panel and at least 1000MB of bandwidth and 250MB of space.

When looking for a cheap web hosting service provider, it’s essential to keep in view of certain details:

-Disk quota – See that the plan you choose accommodates your present needs and takes care of your future growth. There will be relatively minimum amount of difference in the cost for a 30GB and 60GB disk space, so it’s better to go in for 60GB hard disk.

-Bandwidth – Make sure you have the required amount of bandwidth, as cheap web hosting providers at times do not provide bandwidth as required. Basic plans offer 100GB of bandwidth and premium plans offer unlimited bandwidth. Always check out the company’s user acceptable policy.

-Email accounts- Depending on the size of your company, you may require 25, 40 or more email accounts. The cheap web hosting provider should be able to accommodate your current and future needs of email accounts. Also look for providers that offer a range of email tools, like auto responders, mailing lists, ability to manage email accounts, spam filtering and custom mail filtering.

-MySQL Database- Ensure that the cheap web hosting provider has the open source MySQL Database.

-It’s helpful if the cheap web hosting provider provides you with a dedicated IP. For ecommerce website hosting, a dedicated IP is essential for SSL URLs.