How to Double Your Response in Google Adwords

The #1 mistake that costs online advertisers thousands

95% of advertisers make this mistake. As discusses in my other article titled “How Google evaluates Your
Adwords Campaign”, Google works very differently from other search engines concerning pay per click
campaigns.

So what's the #1 mistake that costs the average advertiser thousands? The answer is encompassed in two
simple words – “Content Network”. Google will probably never tell you this because they make too much money
from unknowing novices spending more than needed, being unaware of their “Content Network”.

When setting up any pay per click campaign in Google (Google Adwords), there are three main areas in which
you can display your ad:
· Google Search
· Google Search Network
· Google Content Network

Google Search and Google Search Network normally deliver relevant searchers.
By default however, Google already has their Content Network checked for you
on their ad set-up page. But how closely matched is the Content Network to your
Adwords? Usually it's not well matched at all. You will get lots of clicks from
responders to these extended relevance sites, however, the quality of this traffic
is horrific at best. Not only is the traffic terrible, your click rate will be much lower
when including the Content Network. What's worse, if you remember my last article,
one of the key factors that affects your ad position is your “average click rate", so
this can be a double negative whammy. By just de-selecting “Content Network”
(in the “Edit Campaign Settings”) you can significantly improve the click rate of your
campaign which will then also give you better ad positioning.

Remember, the better your click rate, the higher your ad will be positioned. If your click rate drops below about
0.5%, your ad will rarely display at all. On the other hand, if you have a click rate of 2%, 3% or even higher,
your ad will be positioned much higher than if evaluated by price alone.

One more negative alert – click fraud within the “content network” is much greater.

Another great way to improve your ROI and lower your cost per click is to examine where your traffic is coming
from within the Google Search Network. If you determine that a lot of traffic is coming from partner sites like
www.ask.com for example, you could eliminate the “Search Network” targeting as well and save some additional
money. Advertising on these partner sites directly will save you about 50% for each click. The downside, of
course, is that it will take more time to manage the extra campaigns. It also depends on your overall budget.
The more you invest, the more it is worth looking at the option of eliminating the Search Network as well and
setting up separate campaigns on sites like ask.com.

The bottom-line is that, just by de-selecting “Content Network” you will dramatically improve your results and
save huge amounts of money.

Look for our next article, where we’ll look at the 2nd biggest mistake when doing Google Adwords. Sign up for
our “Marketing Insight” ezine and be one of the first to view it.

The article is brought to you by A Billionaire Secret

How Google Ranks Your Pay Per Click Campaign

Let me first say that Google Adwords (Google pay per click), when done correctly, will give you the best return
on your money compared to other online advertising options. At the same time, if you don't know how Google
evaluates your campaign, it could cost you a fortune.

Let’s first examine how Google is different from other search vehicles. Most search
engines base the placement of your ad on how much you pay per click, i.e., the one
who pays the most for a specific keyword will be positioned in the #1 spot.

Not so with Google. In an attempt to deliver more relevant content to its readers,
Google uses several parameters to determine the order in which it serves up its ads.
Not knowing or ignoring these parameters can cost you big! And unless your enterprise
has very deep pockets, it can even mean the difference between success and failure.

When doing a pay per click campaign on Google, your ad position will be based on
keyword selection, ad relevance to keywords, bid price, average click rate, how long
visitors stay on your site, and even the match of your landing page to your ad and
keyword. Essentially, you could be paying the most per click and be listed in the 5
position! Or vise versa, you could be paying less than the top 5 bidders and be in
the #1 spot!

When setting up your Google Adwords (pay per click) campaign, all these elements
will affect your position in the ranking, so make sure that:
· Your keywords are not too broad
· Your ad relates to your keywords (keyword grouping is important)
· Your bid price is at least competitive
· Your click rate is good (above 1-3% is great, below 0.5% is a killer)
· Keywords you choose match the content on your landing page
· You use text instead of Flash. This is very important…using Flash landing
pages without text will affect your ad position in a negative way (Google
perceives pages with no information the same as pages with non relevant
information).

The more you adhere to these parameters, the lower your cost per click and the
better your conversions will be. I appreciate Google's well thought out ranking
policies. When searching online for info, I hate nothing more than clicking on an ad that
sends me to a page that has little or nothing to do with what I am researching. If I don't
see relevant information within a few seconds, I'm gone, and irritated about the waste of
time!

Look for our next article, where we’ll cover “The biggest mistake when doing Google Adwords”. Sign up for our
“Marketing Insight” ezine and be the first to view it.

The article is brought to you by A Billionaire Secret