In the last ezine I talked about “How to Find Free and Low Cost Advertising Sites That Work”. Today I want to
show you how to maximize exposure of your ads with keyword optimization.
One way to super charge your paid and free ads is to write your copy with specific keywords in mind. The
reason for this is that if the title and the body of your ad includes the keyword, search engines will be much
more likely to pick up your ad, article or press release. The more focused your article, the higher up you’ll
show up in the search results for a specific keyword included in your article.
Believe it or not, even free ads can sometimes get to the top of Google and Yahoo within days of being
published. This will not only give you the benefit of exposure within the actual ad site, but possibly 100 times
the exposure in Google etc. This same principle is true when writing articles and press releases.
You can take a look at an example of mine by typing in “PromoBlackBox” into Google. You will find several links
to my videos on Myspace. By the way, video uploads to Myspace are free. Another example is my link
“PromoBlackBox Sales Reps Needed!!!” (located on “Ablewise” which is another site offering free advertising).
You can type other keywords into Google and find a plethora of ads about PromoBlackBox that were placed by
others on Craigslist (and other free ad sites). Notice that, because they include the keyword, they received
great page one placements in Google. And again, the same it true for articles and press releases as well.
The way I accomplished this was by having the keyword “PromoBlackBox” in mind
before writing the ads. When I write ads for use on FREE advertising sites like
Craigslist or Backpage, the first thing I do is select the keywords I want to target.
This interesting tip also enhances promotion of videos when you upload them
into Myspace (or other social marketing sites).
Let’s say that you want to get good visibility for the keyword “Business Opportunity”
or the “name” of your business opportunity. You would write the ad, being sure
to include the keyword in the headline and also in the body of the ad at least two
times. When writing articles and press releases, I also include my name and
company name (as additional keywords), so they will show up when people type
my name or company name into Google.
You can take an additional step to supercharge articles and press releases you
write by including recent quotes from celebrities, industry leaders and top
companies in your field. You can find recent statements by though leaders in
your business by do a search in Google such as…“keyword news”, “keyword
press releases”, “keyword articles” (replace keyword with your keyword). You’ll
be amazed at the number of quotes from high profile people you’ll find.
So next time, don’t just write an ad…super charge it. You might just get 3 to 100 times more response!
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